Why the Ranger Just Snatched Back the 4×4 Throne (August 2025 VFACTS Round-Up)

August 2025 just shook up the ute sales race — and the Ford Ranger came out swinging.

After briefly losing its title to the Toyota HiLux in July, Ford’s tough all-rounder has retaken the 4×4 sales crown, proving once again that when Aussies want power, practicality, and performance, the Ranger still sets the benchmark.

Here’s what changed, why it matters, and how it shapes your decisions on the next ute or fit-out.

Key Takeaways

• Ford Ranger topped the 4×4 charts in August 2025 with 4,730 sales, beating the Toyota HiLux (3,958 units).
  (4X4 Australia) 
• The Everest led 4×4 wagon sales with 2,203 deliveries, edging out the Prado (2,033).
  (4X4 Australia) 
• Chinese brands BYD, GWM, MG, and Chery all broke into Australia’s top 10 best-sellers.
  (CarSales) 
• Total new vehicle sales hit 100,539, marking the second-strongest August on record.
  (GoAuto) 
• Toyota remains Australia’s overall market leader, with 20,791 vehicles sold, followed by Ford with 8,002.
  (4X4 Australia) 

The Ranger’s Big Comeback

After slipping behind HiLux in July, Ranger stormed back to the top of the 4×4 charts in August with 4,730 units sold, while HiLux managed 3,958.
(4X4 Australia)

That comeback highlights what many tradies and fleet operators already know — Ford’s local tuning and strong dealer network give Ranger an edge in real-world performance and long-term reliability.

And while the spotlight shines on the 4×4 utes, the Everest SUV quietly dominated its category, leading 4×4 wagon sales with 2,203 deliveries — just ahead of the Prado’s 2,033.
(4X4 Australia)

In total, Aussies bought 100,539 new vehicles in August, making it the second-best August ever recorded.
(GoAuto)

Chinese Brands Are Changing the Game

One of the biggest stories this month isn’t just Ford’s comeback — it’s the surge in Chinese automakers.

Brands like BYD, GWM, MG, and Chery are no longer outliers. Each broke into Australia’s national top 10, signalling that affordability, value-for-money tech, and longer warranties are reshaping buyer expectations.
(CarSales)

This trend puts pressure on legacy brands like Toyota, Ford, and Isuzu to keep innovating — which ultimately means better options and deals for Aussie buyers.

What This Means for Tradies, Overlanders & Fleet Buyers

1. Ranger’s appeal is still rock-solid

The Ranger’s rebound shows Aussies still trust its balance of power, comfort, and versatility. Whether you’re towing a trailer, hauling tools, or setting up for the weekend, Ranger’s local engineering gives it serious staying power.

If you’re investing in a long-term setup, pair it with an MRT Ute Canopy Package — built tough for both the jobsite and the bush.

2. More competition = better deals for you

With new players like GWM and BYD entering the fray, expect sharper pricing and more generous inclusions.

Before you sign, make sure your setup — like an MRT Chassis Mount Canopy or Tradesman Package — fits seamlessly with your chosen model. MRT’s modular builds make upgrading or swapping across vehicles a breeze.

3. Fleet and resale considerations

Top-selling vehicles mean stronger parts supply, service availability, and resale confidence. For business buyers or fleet managers, Ranger’s consistent volume and dealer support make maintenance simpler and cheaper over time.

Looking for something dual-purpose? MRT’s Explorer Package bridges the gap between tradie utility and adventure-ready touring.

4. SUVs are still gaining traction

The Ford Everest’s performance shows how many Aussies are switching from dual-cabs to capable 4×4 wagons. With the same DNA as the Ranger, it’s a strong base for family tourers or light commercial conversions.

The Bottom Line

August 2025’s VFACTS results tell a clear story: the Ford Ranger has reclaimed its 4×4 crown, the Everest is surging in SUV sales, and Chinese automakers are now real contenders.

For tradies, adventurers, and fleet operators, this means more choice, more innovation, and more reason to get your setup dialled in right.

If you’re ready to build a rig that matches your work ethic and weekend plans, start designing your fit-out with MRT today.