Ford’s Electric Ranger: A Game Changer in the Ute Segment

At MRT, we’re always looking ahead to the next big thing in the automotive industry, and Ford’s upcoming electric Ranger has us excited. As leaders in designing premium trays and canopies, we’re ready to support Ford owners as they embrace the future of utes. The new electric Ranger promises to be a game changer, and we’re committed to ensuring our products not only fit perfectly but also enhance its functionality, durability, and style. Whether it’s for work, adventure, or extra storage, MRT will be there to help you make the most of your electric Ranger.

Key Takeaways: Ford’s Electric Ranger and MRT Compatibility

1. Ford’s Electric Ranger as a Game Changer
   • Ford CEO Jim Farley is building anticipation for the new mid-sized electric ute, comparable in size to the Ford Ranger.
   • The electric ute will debut in 2027, featuring a cost-effective EV platform developed by a California-based team to make electric vehicles more affordable.
2. Advanced Design and Cost Efficiency
   • The new platform aims to rival the cost structure of Chinese automakers producing vehicles in Mexico.
   • The electric ute promises advanced consumer technology tailored for the mid-sized pickup segment.
3. Electrified Options Expanding in Australia
   • Ford is bringing a plug-in hybrid Ranger to Australian showrooms in 2025, offering a 45km battery-only range.
   • The electric Ranger could be among the first fully battery-powered options in its segment for the Australian market, competing with the LDV eT60 and upcoming Isuzu D-Max EV.
4. MRT’s Commitment to Ford Ranger Electric Compatibility
   • MRT will ensure its trays and canopies are seamlessly compatible with the Ford Ranger Electric once it launches in Australia.
   • MRT products will enhance the Ranger Electric’s durability, functionality, and style, catering to work, off-road, and storage needs.
5. Expanding Plug-In Hybrid Ute Choices
   • In addition to electric options, Australia is seeing growth in plug-in hybrid utes such as the Ranger PHEV, BYD Shark 6, and GWM Cannon Alpha Hi4-T.
6. Ford’s Strategy for the Future
   • The electric Ranger highlights Ford’s commitment to innovation, with a focus on affordability, advanced technology, and sustainability in the ute market.

Ford’s Electric Ranger: A Revolutionary Step in Ute Innovation

Ford’s upcoming mid-sized electric ute has been dubbed a “game changer” by CEO Jim Farley, creating a buzz around this revolutionary model, which is anticipated to be similar in size to the ever-popular Ranger.

In August, Ford announced the development of a cutting-edge electric vehicle (EV) platform by its ‘skunkworks’ team in California. This platform aims to reduce production costs, making EVs more accessible to consumers compared to Ford’s current electric range.

The new platform will debut with the mid-sized electric ute in 2027, with Mr Farley already sparking excitement ahead of its launch.

“In my 40 years in the industry, I’ve seen many transformative products, but this mid-sized electric pickup, designed by our California team, is one of the most exciting,” Farley stated during Ford’s third-quarter earnings call.

“It’s a phenomenal package that combines innovative consumer technology with cost efficiency in a segment we know extremely well. Its cost structure will rival that of any Chinese automaker building in Mexico.”

While Australians know the Ranger as a ute, in the US, it’s categorised as a mid-sized pickup, sitting between the full-sized F-150 and the compact Maverick.

Ford is already bringing an electrified Ranger to Australia, with a plug-in hybrid (PHEV) dual-cab version expected in early 2025, featuring a claimed 45km battery-only driving range.

If the new electric pickup is indeed Ranger-sized and becomes available in Australia, it will be one of the first fully electric vehicles in its class for the local market.

Currently, the only all-electric ute available in Australia is the LDV eT60, but Isuzu has confirmed the arrival of its D-Max EV. Meanwhile, plug-in hybrid options such as the Ranger PHEV, BYD Shark 6, and GWM Cannon Alpha Hi4-T are expanding the choices for buyers.

MRT Compatibility with the New Ford Ranger Electric

At MRT, we’re committed to supporting Ford owners with top-quality ute solutions, and the upcoming Ford Ranger Electric will be no different. The moment this groundbreaking model hits Australian shores, our research and development team will get to work designing and testing our signature trays and canopies to ensure they are perfectly compatible.

Whether you plan to use the electric Ranger for heavy-duty work, off-road exploration, or to increase storage capacity, MRT’s products will be tailored to maximise its potential while meeting its unique specifications.

Our dedication to quality means every MRT tray and canopy will provide:

• Unmatched Durability: Engineered for tough conditions and demanding applications.
• Perfect Fit: Seamlessly integrated with the Ranger Electric’s innovative design.
• Enhanced Utility: Boosting storage, payload capacity, and overall functionality.
• Modern Style: Complementing the Ranger Electric’s sleek yet rugged aesthetic.

The future of utes is electric, and MRT is ready to ensure the Ford Ranger Electric delivers not just on innovation, but on practicality and performance too. Visit mrt.com.au to stay updated on our latest developments for this exciting model!